Instamart makes Ajay Devgn split again, this time for discounts

The Quick India Movement sale runs September 19 to 28 with lightning-fast deals.

Quick commerce platform Instamart has announced its first annual festive mega sale, the Quick India Movement 2025, which it describes as the country’s quickest sale. The event will run from September 19 to September 28 on both the Instamart app and the Swiggy app.

The sale will feature discounts ranging from 50% to 90% across categories such as electronics, kitchen and dining, beauty, personal care and toys, along with lightning-fast deliveries.

For the campaign launch, Instamart partnered with actor Ajay Devgn, recreating his iconic split from his debut film Phool Aur Kaante. The brand film pays homage to the three-decade-old stunt, now reimagined with everyday essentials like a speaker and water jug, which transform into various items symbolising India’s evolving needs.

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